Courses

Delhi’s 1st & Only Award Winning Digital Marketing Training Program

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Application Closure 18th April, 2023

Course Content

1. Introduction to Marketing

• Introduction to Marketing Management Process
• Taking Marketing Decisions
• Understanding the Consumer
• Consumer Decision Making
• Understanding the Consumer Journey
• Mapping the Consumer Journey
• Market Segmentation Process, Identifying Segments for Profitability, and Target Marketing
• Positioning Product and Services and Positioning Strategies
• Understanding Customer Value
• Communicating Value

2. Introduction to Digital Marketing

• Introduction to Digital Marketing
• Digital Marketing Landscape
• Understanding Digital Business Models
• Digital Marketing Strategy
• Introduction to Search Engines for Marketing Applications
• Introduction to Social Media Marketing
• Online Reputation Management and Online Brands
• Measuring and Evaluating Digital Campaigns

3. Search Engine Marketing

• Keyword Research – SEO & SEM
• Introduction to Paid Search
• SEO (Organic Search)
• Advanced Methods – Paid Search
• Advanced Methods – SEO

4. Social Media Marketing

• Social Media Dynamics, Consumer Behaviour, and Channels
• Content-driven Marketing, Co-creation
• Building Tribes and Communities
• Social Media and Online Reputation Management
• Digital Stores, Human-centred Design, Product Operating Model

5. Display Advertising, Remarketing, and Other Tools

• Online Advertising Principles and Fundamentals
• Types and Channels of Digital Advertising Including but Not Limited to
  • a) Email Campaigns
  • b) Affiliate Programmes
  • c) Mobile Platforms: Geo-location-based Strategies, Mobile-enabled Content Strategies, Apps
  • d) Websites, Landing Pages, and Microsites
• Advertising through Instagram, Facebook, LinkedIn, Twitter
• Analytics, Attribution Modelling, and Marketing Optimisation
• Privacy and Online Marketing

6. Elements of Branding and Integrated Marketing Communication Brands and Brand ManagementBrand EquityManaging Brands in the Long-runIMC – What, Why, and How?Execution and Evaluation of IMC

7. Crafting and Executing Digital Strategy

• Crafting a Digital Strategy that Works
• Integrating Digital, Social, and Mobile with Traditional Channels
• Key Assumptions and Frameworks of Digital Strategy

8. Digital Marketing Analytics

• Introduction to Digital Marketing Analytics
• Budget Allocation Decisions
• Evaluating WOM Campaigns
• Attribution Modelling
• Social Listening and Analytics
• Selected Tool(s) for Analytics in Marketing
• Market Basket Analysis
• NLP-based Tools for Sentiment Analysis
• Overview of ML and AI Techniques
• Applications of ML and AI in Digital Marketing
• Introduction to Big Data Analytics
• Understanding Web Analytics
• Search Engine Optimisation/Search Engine Marketing

9. Marketing: The Road Ahead in a Digital World

• Customer Relationship Management
• Business to Business Marketing
• Marketing of Services
• New Product Development using Digital Platforms
• Innovations in Digital Marketing

12. Ads: Google, Facebook, Instagram and Twitter Ads Creation